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AzHREF - Built on Values
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When: 6/2/2011
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Built on Values
Ann Rhoades

June 2, 2011 8:00 – 11:30 a.m.

National Bank of Arizona
Conference Center
6001 N. 24th Street
Phoenix, AZ

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ANN RHOADES is president of People Ink, which helps companies build values-based corporate cultures, using the Values Blueprint principles. Rhoades has been practicing values-based leadership for over twenty-five years. She was one of the five founding executives of JetBlue Airways; Chief People Officer for Southwest Airlines; and Executive Vice President of Team Services at Doubletree and Promus Hotel Corporations. She serves on the JetBlue Board of Directors, as well as on the boards of P.F. Chang's China Bistro, HireVue, Inc., Anderson School of Business at the University of New Mexico, ACCION New Mexico, and is board chair of Safer New Mexico Now. She received an MBA in management from the University of New Mexico, and lives in Albuquerque, New Mexico.

In Built on Values, Ann presents a systematic method for integrating values and values-based behavior into the daily life of everyone in the organization...The beauty of this book is that it shows exactly how to build a culture in which everyone (including the leader) feels listened to, respected, and valuable.” — Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit.

She has helped create high-performing cultures at companies such as JetBlue Airways and Southwest Airlines. Her New Book, Built on Values, reveals the secrets of their success and offers an insider's look at how any organization can follow the same path to a work environment that attracts and retains top talent, and delivers quality products and exceptional customer service.

The cornerstone to Rhoades' strategy lies in crafting a "Values Blueprint.” This clear, concise, one-page document identifies the values that are vital to the organization, along with the specific behaviors that express those values. "Just as you would not build a house working off only an image in your head, you cannot build a lasting culture without a written Blueprint,” explains Rhoades. "Whenever a decision needs to be made, employees at all levels (even the C-suite) should be able to find the right answer there.” In Built on Values, Rhoades shows how to develop a Values Blueprint that is agreed upon, respected, and can get into every employee's bloodstream.

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