General Sessions

Big Social Data

Presenter: Dr. Jennifer Golbeck

About This Session: People share vast amounts of personal data online, and computer scientists can now take that data and crunch it to reveal dozens of person traits as diverse as political leanings, ability to work in teams, drug and alcohol habits, and intelligence. They can even predict if who is pregnant and when the baby is due--all from digital "breadcrumbs."  This talk will look at the surprising implications of using personal data, for commercial applications and in workplace. 

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