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Kathie Ross, EVP, Organization Effectiveness & Public Relations, Arbitron Inc.

   

Kathie is executive vice president & chief administrative officer for Arbitron Inc.  She is responsible for overseeing and integrating a broad array of staffing and infrastructure initiatives including all of the company's talent and organizational effectiveness strategies, its corporate and marketing communications, public relations, project management and corporate real estate.

Before joining Arbitron in 1991, Kathie was the vice president of Organization Development and Corporate Communication for Chevy Chase Bank.Prior to that, she held the position of Director, Human Resources and Planning for the National Rural Electric Cooperative Association, an association of consumer owned electrical utilities.Kathie began her career at the Student Loan Marketing Association as a Human Resource Manager.

Ms. Ross is vice chair of the board of Culpepper Garden (a facility providing both independent and assisted living services to low income seniors).She is also a board member of The Human Resource Planning Society, American Women in Radio and Television and Signature Theatre in Arlington, Virginia.

Kathie holds a BS degree in Psychology from Abilene Christian University, an MS degree in Human Resource Management from American University, and a Ph.D. in Organizational Behavior and Development from the School of Business at George Washington University where she serves as adjunct faculty.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertiser agencies and outdoor advertising companies in the United States, Mexico and Europe.Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing software used for analyzing media audience and marketing information data.The Company has also developed the Portable People Meter (PPM), a new technology for media and marketing research.

Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.

Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland.Arbitron has approximately 1,700 employees; its executive offices are located in New York City.

 

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